Golf Mystery Visit & Guest Experience Audit

Does your course deliver
what guests expect?

Senior-level, independent assessment of the full guest journey — from first click to final putt. Identifying where value is lost and where your best ROI sits.

How It Works Request a Visit
De Texelse

Why It Matters

Your guest compares you
to the world's best

Today's golf guest doesn't benchmark your experience against other local courses. They compare it to the finest hospitality concepts worldwide. Every touchpoint — booking flow, welcome, pace of play, food and beverage, accommodation, post-round service — directly influences your reviews, your revenue, and your repeat rate.

A Golf Improvements Mystery Visit delivers a frank, expert assessment of exactly where you stand. Not a tick-box exercise, but a genuine guest experience — executed by people who know the industry inside out.

We identify your real strengths, find what's quietly costing you, and hand you a prioritised action plan built around measurable return.

903+
Courses reviewed worldwide
30+
Years hospitality expertise
30+
Countries of experience
3
Senior experts, no junior auditors

The Mystery Visit

What we assess,
end to end

We assess the full guest journey across three phases — with no prior warning to staff. You get reality, not performance.

01

Before Arrival

  • Online reputation scan across all major platforms
  • Website usability and booking flow audit
  • Conversion clarity and accessibility review
  • Expectation gaps — what you promise vs. what guests find
  • Ratings on Leading Courses, Top 100, Google, Tripadvisor & more
02

On Site

  • Booking confirmation and pre-arrival communication
  • Reception, starter and marshal interaction
  • Playing experience: 1 or 2 rounds
  • Pace of play, routing, signage & on-course service
  • Pro shop, restaurant and bar
  • Hotel, lodge or resort experience (where applicable)
03

Reporting & Output

  • Top 5 strengths — what genuinely works
  • Top 5 improvement opportunities
  • Staff and process feedback
  • Prioritised action plan: quick wins through to strategic gains
  • Guidance on next steps and panellist visits

Our Difference

Not just assessment.
Hands-on improvement.

What separates Golf Improvements from traditional auditors is straightforward.

Senior Experts Only

Every visit is conducted by a recognised industry expert with 15 to 30+ years of genuine experience. No junior auditors, no checklists handed to interns. You get the real thing.

We Work With You

Spotting problems is easy. We go further. Where needed, we work hands-on alongside your team to actually implement improvements — whether that's your website, your staff training, or your course operations.

Accessible & Transparent

Modular pricing means you start where it makes sense and scale as needed. No opaque retainer contracts, no inflated day rates. Clear investment, clear output, clear ROI.

The Experts

Who executes
your visit

Each assessment is carried out by one or more of our core team — people who have spent their careers inside the golf and hospitality industries.

Leonard van Nunen

drs. Leonard van Nunen

Founder, Golf Improvements

Founder of Golf Improvements and a key figure at Leading Courses since 2011, where he leads the global Expert Rater programme. Leonard has reviewed over 800 courses across 30+ countries and is an apprentice to golf course architect Alan Rijks. Co-founder of The Centenary, a reciprocal club programme for courses 100 years and older.

25+ years
Jeroen Korving

drs. Jeroen Korving

Digital & Consumer Insight

Founder of Leading Courses, Europe's largest golf course review and booking platform, and co-founder of The Centenary and ReputAI. Jeroen brings 25+ years of expertise in digital strategy, consumer insight and golf — giving Golf Improvements an unrivalled understanding of how guests find, choose and judge a club online.

25+ years
Alfred Eeltink

drs. Alfred Eeltink

Hospitality & Service Excellence

With more than 30 years in hospitality leadership, Alfred brings an exacting standard to every visit. His career spans Global Head of Hospitality at FreshBed, Co-CEO at HFC — working with citizenM across Amsterdam, London, Paris and New York — and senior roles in luxury hotels and F&B operations worldwide.

30+ years

Pricing

Modular, scalable
pricing

Scope and pricing scale with the complexity of your operation — holes, rooms, F&B outlets, and overall guest touchpoints.

Reputation Scan

€1150

ex. VAT • standalone

  • Online reputation audit through ReputAI
  • Website & booking flow review
  • Ratings across 6+ platforms via ReputAI
  • Benchmarking with similar clubs via ReputAI
  • Expectation gap analysis
  • Written report & recommendations
Learn more →

Full Mystery Visit

from €5,000

ex. VAT, F&B & travel

  • Reputation scan included
  • 1 or 2 day on-site visit
  • Playing experience (1–2 rounds)
  • All guest touchpoints assessed
  • Full written report with action plan
  • Prioritised quick wins & strategic gains
Learn more →

Consultancy

On request

tailored to your situation

  • Hands-on implementation support
  • Website & digital improvements
  • Staff coaching & process design
  • Course & operation improvements
  • Ongoing partnership available
Learn more →

Travel costs are treated as a provisional item and are always excluded from service fees. Multiple visits per year available at preferential rates.

Get Started

Great courses deserve
great experiences

If you are serious about your guest experience, let's talk. A short conversation is usually enough to establish whether a Golf Improvements visit makes sense for your operation.

Request a Visit