The success of a golf course is determined by its users who are the customers of the various facilities. These are members of the club, green fee players, visitors to the hospitality industry, corporate members, and all others who use the course and its facilities. The success of a golf course visit is often a combination of things, what were a visitor’s expectations, how was the weather, what was the condition of the course, how busy was it, how did one play, what was the cost, how was the food etcetera. A combination of the a forementioned factors (and probably several others not mentioned here) results in an experience a customer has at the golf course. And while some things (the price) can be influenced directly, that is more difficult with other things (how one played that day).
However, several things are important; who are your customers, what do they care about, how can you influence their expectations, how can you improve their experience, is customer satisfaction measured structurally, how is your performance (or how is it perceived) on the numerous golf course review sites? And if you already have some insight into the aforementioned issues how can you influence them as a golf course? Ultimately, of course, you want visitors to your course to return home feeling happy about their visit. For any golf course, it is important to continuously strive to improve all aspects of the customer experience, but which aspects have the most influence and how do you make your course unique? In a time where the supply of golf rounds in the Netherlands continues to increase and the time people can and want to spend on golf is decreasing, these are crucial questions for the survival of every course in the Netherlands.